Dear brand marketing agencies and advertisers,
Every product advertised as “timeless” will have a very timely replacement or upgrade in a year or two (or sooner). The word “timeless” is filled with the promise of forever in a world where planned obsolescence is the soul of a business’s survival. Every single consumer knows this.
Please stop using the word “timeless” to describe a product. Nothing is “timeless”. You’re just insulting the public you’re pandering to by assuming they’ll forget you said the product was “timeless” before it wasn’t the hot thing anymore.
So please, just stop.
Sincerely,
MS
P.S. Really, seriously, I mean this: please stop. “Timeless” is bad and you should feel bad. It’s really the most cliched and stupid thing to call something “timeless” now. If you’re contracted by a company (or an “account”) and they ask you to use the word “timeless” in the advertising you’re creating, just walk out of the meeting or hang up the call, or close Zoom or Teams or whatever. I know money is god in your religion, but I’m appealing to your integrity … Or is that “timeless” too?
There are people who don't even see the code in the matrix. Timeless to them is as presented.
ReplyDeleteI dig your use of the word "presented" in this context. Cheers!
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